Transforming Communities with Art in Public Spaces
Updated: Aug 20
Art is not just something you hang on your wall or admire in a gallery. It’s alive, breathing, and thriving in the heart of our communities. When art steps out of the studio and into public spaces, magic happens. Streets become galleries, parks become creative spaces, and neighbourhoods spark with new energy. Public art is reshaping our cities, starting conversations, and bringing people together in ways you might not expect.
I don’t have a million followers on social media. But I do have something that, in my opinion, is much more important: I have foot traffic.
When I’m out on a ladder or a piece of scaffolding, I see the world stop. I’ve watched tourists who are visiting from thousands of miles away put down their bags, pull out their phones, and take a photo with a wall I’m painting. They don't know my name, but they’ve just connected with the space.
When they go home, they don't talk about the billboard they saw; they talk about the mural in that "cool little alleyway" in Nanaimo.
Public art isn’t just decorating a city. It’s strategic placemaking. It’s the difference between a neighbourhood people drive through, and a neighbourhood people drive to.
The Impact of Public Art
Public art isn’t just about making a space look nice. It creates real change, and real ownership of an area. When you walk down a street and see a mural that tells a story or a sculpture that challenges your perspective, you’re experiencing something. Whether the art sparked good or bad feelings, that piece made you stop and think.
I truly believe public art is the backdrop for healthy communities. By using murals, cities can create:
Community Identity: Art reflects a community's true soul. It tells stories of history, culture, and sometimes dreams. When communities see themselves in public art, it builds pride and belonging.
Economic Boost: Believe it or not, art can be a serious money-maker. Vibrant public spaces attract tourists, shoppers, and new businesses. It’s a win-win for local economies.
Social Connection: Art invites interaction. It’s a conversation starter, a meeting point, a shared experience that breaks down barriers.
Mental Health: Studies show that engaging with art reduces stress and boosts happiness. Public art turns everyday spaces into places of joy and reflection.
So, if you’re a city planner, business owner, or art lover, investing in public art is investing in your community’s future.
How Public Art Shapes Urban Spaces and Lives
How exactly does public art work its magic?
1. Creating Landmarks and Destinations
Think about the iconic murals in Victoria or the quirky sculptures in Nanaimo parks. They give people a reason to visit, explore, and stay longer. For business owners, this means more foot traffic and potential customers. For city planners, it means crafting a unique identity that sets your city apart.
Tip: Collaborate with local artists to create site-specific works that reflect your community’s unique vibe.
2. Encouraging Community Engagement
Public art projects often involve the community in the creation process. This could be through workshops, voting on designs, or even hands-on painting. When people contribute, they feel ownership and pride. It’s a powerful way to build social cohesion.
Tip: Host community art days or mural painting events. Get everyone involved; art workshops are a fantastic way to host a multi-generational event.
3. Revitalizing Neglected Spaces
Ever walked through a drab alley or a forgotten park and wished it was more inviting? Public art can turn those spaces around. A splash of colour, a bold sculpture, or an interactive installation can breathe new life into neglected areas.
Tip: Identify underused spaces and partner with artists to transform them. It’s a cost-effective way to improve safety and aesthetics(CPTED).
4. Promoting Inclusivity and Diversity
Art in public spaces can amplify voices that are often unheard. It can celebrate diverse cultures, histories, and identities. As a queer artist, I know firsthand how important it is to see yourself represented. Public art can help residents feel safe, and the city wants to include them.
Tip: Support projects that highlight marginalized communities and tell their stories authentically.
How to Bring Bold, Custom Art to Your Space
Ready to take the plunge and transform your space with art? Here’s how to make it happen without the headache.
Step 1: Define Your Vision
What do you want your space to say? Who do you want to reach? Are you aiming for something bold and eye-catching or subtle and thought-provoking? Get clear on your goals. I start my community projects with feedback sessions: what do people want to see? What is important?
Step 2: Find the Right Artist
Look for artists who resonate with your vision and community. Check portfolios, ask for references, and don’t be shy about discussing budgets upfront. If you want to explore unique, bold art, check out art for public spaces for inspiration and connections. I have a very versatile style and am unique in I offer project management along with the actual design and creation of the artwork. However, I may not be the right artist for the project. In those cases, I am happy to step into a project management role and support the artist doing the creation.
Step 3: Plan for Longevity and Maintenance
Public art faces weather, wear, and sometimes vandalism. Choose durable materials and plan for upkeep. This helps your investment have the best chance of lasting for years to come. As a seasoned artist, I know what prep work needs to happen before any paint hits a wall and which supplies to use for each application.
Step 4: Engage the Community
Involve locals early and often. Host unveiling events, workshops, or social media campaigns. The more people feel connected, the more successful the project. I honestly have the most fun designing with community. I love hearing people's ideas and direction, then working through the big ideas to create something cohesive. Not every direct idea will make it into the final design, but all feedback will shape the artwork's direction.
Step 5: Celebrate and Promote
Once your art is installed, shout it from the rooftops! Use social media, local press, and events to highlight the new addition. People will notice, people will visit!
Why I’m Passionate About Public Art, and You Should Be Too
As someone who lives and breathes art, I can tell you this: public art is a game-changer. It’s so much more than aesthetics; it’s connection, identity, and placemaking. I’ve seen how a single mural can spark conversations, how a sculpture can become a community gathering spot, and how custom commissions can set the mood for any room.
Whether you’re a city planner dreaming of revitalizing a neighbourhood, a business owner wanting to attract more customers, or an art collector looking for unique pieces, big art offers endless possibilities. It’s bold, it’s beautiful, and it’s waiting for you to bring it into reality.
If you want to explore more about how art can transform your space, check out my website art for public spaces and get inspired to make a mark on your community.
Lys Glassford is a Vancouver Island-based artist specializing in bold, custom public and private art commissions and wall art. They are passionate about creating inclusive, vibrant spaces that connect diverse audiences through creativity.
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