OV Arts Centre Rebrand

Created by Humanity Art: Lys Glassford and Lauren Semple.

Project Overview
In response to the shifting cultural landscape brought on by the COVID-19 pandemic, the Harbour City Theatre Alliance initiated a strategic rebranding process, emerging as the OV Arts Centre in 2021. The transformation was part of a larger vision to broaden their reach and deepen their commitment to community-based arts and culture.
As part of the rebrand, Humanity in Art was commissioned to design and produce an exterior business sign that would embody the organization's new identity. The sign was intended to be both practical and symbolic, serving as a visual anchor and statement of renewed purpose.

Design Approach
The design concept prioritized visibility, warmth, and contemporary appeal. Humanity in Art developed a bold colour palette featuring vibrant orange and yellow tones, chosen to convey energy, creativity, and optimism. These hues were contrasted against a deep grey backdrop for maximum legibility and impact.
While the sign fulfilled functional requirements for branding and identification, it also operated as a sculptural gesture, designed to complement the building’s architecture and draw attention from foot and vehicle traffic.

Execution
The sign was fabricated to meet exterior durability standards and installed with precision to ensure visibility and longevity. Its placement served as a first impression for visitors and affirmed the OV Arts Centre’s presence as an inclusive, forward-thinking arts hub.

Outcome
The completed signage marked a pivotal moment in the organization's evolution, offering a clear public-facing statement aligned with its new name and expanded programming. It remains a successful integration of business identity and artistic sensibility, serving as both landmark and invitation.